Storytelling, innovation, and collaboration are at the heart of everything we do.
With so many innovative
ways to tell stories and
engage, it makes for an
exciting time to be creators.
Winifred is your production partner.
We love to produce great ideas and tell stories.
Creativity, innovation, and collaboration are at the heart of everything we do.
We curate each brief by connecting independent collaborators with agencies and brands. We believe in open creative relationships and partnerships and draw from our local and global network of directors, writers, photographers, designers, animators, visual effects artists, and technologists.
We produce advertising campaigns, episodic branded entertainment, documentaries, virtual, augmented, and mixed reality projects. Our multi-disciplinary creative services are flexible and scalable across varied platforms.
We are as equally focused and passionate developing our own ideas or executing the ideas of our clients and partners.
Our front door is always open to international creative partners looking to shoot or post in Australia and requiring experienced local knowledge and remote support.
Who we are
Winifred co-founder Celia Nicholas, has 25 years’ production experience across film making, design, visual effects, and post-production disciplines. She shifted her focus in 2017 beyond the traditional advertising space and positioned herself and Winifred as an agile and multi-disciplinary production model.
Winifred launched by producing an eight-part cooking and lifestyle series for Foxtel, Donna Hay’s ‘Basics to Brilliance Kids’, a co-production with Donna Hay Productions. The series now also runs on SBS Food.
Inspired by the limitless potential where storytelling and craft meet technology, Winifred is designing a bespoke virtual production workflow for studio based commercials. All possible by leveraging recent advances in real-time rendering driving digital environments to LED screens to create in-camera visual effects.
Winifred has been recognised for many flagship projects including the bespoke promo episode to launch season 2 of Netflix’ Queer Eye reality series called ‘YASS Australia’. The episode received 22 million social views, 82.3 million impressions, and 550K engagements and sits on platform.