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Winifred is your production partner.

We love to produce great ideas and tell stories.

Creativity, innovation, and collaboration are at the heart of everything we do.

We curate each brief by connecting independent collaborators with agencies and brands. We believe in open creative relationships and partnerships and draw from our local and global network of directors, writers, photographers, designers, animators, visual effects artists, and technologists.

We produce advertising campaigns, episodic branded entertainment, documentaries, virtual, augmented, and mixed reality projects. Our multi-disciplinary creative services are flexible and scalable across varied platforms.

We are as equally focused and passionate developing our own ideas or executing the ideas of our clients and partners.

Our front door is always open to international creative partners looking to shoot or post in Australia and requiring experienced local knowledge and remote support.

Who we are

Winifred co-founder Celia Nicholas, has 25 years’ production experience across film making, design, visual effects, and post-production disciplines. She shifted her focus in 2017 beyond the traditional advertising space and positioned herself and Winifred as an agile and multi-disciplinary production model.

Inspired by the limitless potential where storytelling and craft meet technology, Winifred is helping brands connect to their audience to find a relevant place in culture. We gravitate toward brands who are fearless, culture-defining, attitude-shifting and genre-defying.

Winifred has been recognised for the promo episode to launch season 2 of Netflix’ Queer Eye reality series called ‘YASS Australia’, receiving over 22 million social views, 82.3 million impressions, and 550K engagements and lives on platform. Winifred produced an eight-part cooking and lifestyle series for Foxtel, Donna Hay’s ‘Basics to Brilliance Kids’, a co-production with Donna Hay Productions. The series now also runs on SBS Food.

Celia Nicholas

Where we live

Winifred lives with Alfred in Sydney, Australia, and produces worldwide.

1 Esther Lane
Surry Hills NSW 2010
+ 61 (0) 414 182 039
[email protected]

Brand Partners

Adidas X Parley | Big W | Commonwealth Bank of Australia | Diageo | Donna Hay | Foxtel | Fox Sports | Genesis Care | Google | Kayo | LedLenser | Lion Co. | Marley Spoon | Merivale | Netflix | NRL | Samsung | Sony | Sydney Opera House | The Travelista | Tim Ross | Virgin Australia | Westfield | YouTube